Pre-ordering Video Games – A Win-win Situation for All
The trend of pre-ordering video games is long been popular. It is obvious that pre-orders of video games benefit the retailers a lot and so, they try to allure customers using various gifts, like discounts, early access, free DLC, and many more. No wonder, players tend to pre-order games, though the games are freely available on their launch dates. More interestingly, customers go to some particular retailers and publishers only to get the games. Thus publishers and retailers are benefitted. Let’s look at some top reasons to pre-order video games from the point of view of customers.
Getting Your Hand on the Game Before it Comes to the Market
This is quite attractive for boasting amongst friends and also to yourself that you have a game even before it is with anyone else. However, most of the times it has been observed that the games were not sold before the release date by the developers, but it was because of the mistake of retailers, who got their shipment and sold the games not knowing that there is a particular date for their release.
Games for Free
Publishers too offer a copy of any of their earlier titles for free along with the new game before release. Thus along with the new game, customers also get additional goodies.
Better Version of the Game for Free
If there are only a limited editions of a game they nearly always are expensive, but are available with some additional goodies such as a chic case containing things like soundtrack CDs and concept art books or a download code from additional in-game content.
Chance to Play with Developer
Many times developers of multiplayer games often love to play with their buyers during the few initial weeks after launch. But the creative director of Gearbox, Mikey Neumann, went even further by tweeting that he would offer a chance to play with him to those who would send their photo while pre-ordering, and also that he would offer them some in-game “loot” for free! So, if on pre-ordering the players get such gifts, why won’t they pre-order?
Rebates and discounts are often showered by retailers like Amazon, BestBuy, Toys R Us, Target and Wal-Mart on customers who pre-order. They also offer gift cards. This rewards enthusiastic buyers with a reduced price as far as they plan to buy the game beforehand, though it goes against the regular style of purchasing a game new rather than a used one.
So, there are many good reasons for players to pre-order games, and it’s no harm in that; in fact, it’s a win-win situation for everyone. The buyers get the games for reduced prices or along with free goodies, retailers’ sale goes up and the developers are benefitted by the increased popularity of the game and also they get an idea about how many servers will be required for all players if the game is a MMORPG.