Business of Mobile Game Apps

Today’s one of the biggest businesses is apps and one of the biggest app businesses is games. It has been estimated that 80% of the revenue earned through apps is through games. The free-to-play games where users download and play a game for free, earn through sale of virtual goods through micro-transactions and this is the most productive business model in the modern times of digital distribution. When app consumption on Android and iOS are concerned, users spend more than 40% of their time on games.

The leading companies in the modern mobile economy understand consumer behavior difference deeply by game genre. This understanding informs an app acquirement, retention and monetization policies of a company.

Some of the top mobile game genres are:

Strategy: Strategy games are used extensively by a set of greatly retained users. Stylish game mechanics drive frequency as players are forced to maintain and proceed in the respective game. The audience of strategy game apps is demanding, lifecycles of games are short and the live services of the game should be executed flawlessly. Developers of strategy games speed up monetization by creating competition amongst players and by encouraging fast progress of game through premium currency expenditure.

Slots: Games in slots commonly monetize with in-game purchases, though there is a remarkable potential to earn by showing advertisements to users.

Social turn-based: Social turn-based games have succeeded in creating a loyal, active user base by providing popular “evergreen” titles played among friends.

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