Use YouTube for Marketing and Advertizing
Anyone who surfs internet knows about YouTube. Even though most people use it for posting and watching music clips or silly videos, fragments of TV shows and similar things, YouTube can also be used as a business tool. It can be highly effective in showing off your expertise, sharing knowledge, marketing products and connecting with clients and customers, prospects and colleagues. Some businessmen were not interested in marketing their products and services via YouTube because they though most visitors were younger people. However, US statistics says it’s not true. So, on a monthly basis, who visits YouTube in US? There are 37,6 million views by people aged 18 – 34; 31,6 million views by people aged 35 – 49; 25,7 million views by people aged 50 – 64; 12,3 million views by people aged 65+. So, it’s true there are more young people visiting YouTube compared to senior visitors, but even 65+ visitors watch YouTube videos every day.
Let’s focus on advertizing and marketing using this incredible FREE social networking site. Here are things you should do to market and advertize your business on YouTube. Setting up a channel that will reflect the brand you try to advertize is a good starting point. User name you choose should either reflect your brand or your website name. After you’ve set up a channel, add it to your social networking profiles. Customers testimonials (videos) will add credibility, so you should consider posting them. It’s important to make an interesting and creative video that will explain your service or product. Movie trailers are creative, catchy and fast – you can use this model to show off your product in action. Does your product have some positive results, benefits, advantages? Show them! It’s good to show the results of your previous clients and customers after using your product or service. When inviting people to events, use recordings of successful events you have hosted. Introducing your team will add authenticity, too. Keep in mind that people like to feel connected with products and services, take viewers on a tour of your city or working spaces and offices.
After all these preparations, post videos and your YouTube channel information on all available social networking sites to get YouTube views. Eventually, you will confirm that YouTube is a helpful advertizing and marketing tool, if used wisely, of course.